{"id":10302,"date":"2020-10-10T09:53:54","date_gmt":"2020-10-10T06:53:54","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=10302"},"modified":"2022-04-15T10:28:04","modified_gmt":"2022-04-15T07:28:04","slug":"brightonseo-2020-speakers-and-presentations","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/en\/brightonseo-2020-speakers-and-presentations\/","title":{"rendered":"BrightonSEO 2020 Speakers and Presentations"},"content":{"rendered":"<p><strong>1. 5 Reasons to Love Fuzzy Lookup \u2013 Marco Bonomo<\/strong><br \/>\nExcel Fuzzy Lookup allows fuzzy matching of pretty much any set of data, representing a flexible solution for cutting down manual redirect mapping.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/wUiF4aeItFF0wC\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"5 Reasons to Love Fuzzy Lookup | BrightonSEO 2020\" href=\"\/\/www.slideshare.net\/MarcoBonomo4\/5-reasons-to-love-fuzzy-lookup-brightonseo-2020\" target=\"_blank\" rel=\"noopener\">5 Reasons to Love Fuzzy Lookup | BrightonSEO 2020<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/MarcoBonomo4\" target=\"_blank\" rel=\"noopener\">Marco Bonomo<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>2. An SEO\u2019s Guide to Website Migrations \u2013 Faye Watt<\/strong><\/p>\n<p>How to perform a successful website migration, how to redirect a domain, sharing a migration timeline template &amp; more!<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/GEupwKuevFPtMA\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Technical SEO Summit July 2020\" href=\"\/\/www.slideshare.net\/FayeWatt\/an-seos-guide-to-website-migrations-faye-watt-brightonseos-advanced-technical-seo-summit-july-2020\" target=\"_blank\" rel=\"noopener\">An SEO&#8217;s Guide to Website Migrations | Faye Watt | BrightonSEO&#8217;s Advanced Technical SEO Summit July 2020<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/FayeWatt\" target=\"_blank\" rel=\"noopener\">Faye Watt<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>3. Automating Google Lighthouse \u2013 Hamlet Batista<\/strong><\/p>\n<p>Google Lighthouse is super valuable but it only checks one page at a time. Hamlet shows you how to get it to check all pages of a site.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/BTyN3LVMWPMsQr\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Automating Google Lighthouse\" href=\"\/\/www.slideshare.net\/hamletbatista\/automating-google-lighthouse\" target=\"_blank\" rel=\"noopener\">Automating Google Lighthouse<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/hamletbatista\" target=\"_blank\" rel=\"noopener\">Hamlet Batista<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>4. Technical SEO Competitive Analysis \u2013 Niki Mosier<\/strong><\/p>\n<p>Staying on top of what competitors are doing is an important part of any marketing initiative. There is a lot of valuable information we can learn.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/hjB475QpGY6b5k\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Technical SEO Competitive Analysis - BrightonSEO 2020\" href=\"\/\/www.slideshare.net\/NikiMosier\/technical-seo-competitive-analysis-brightonseo-2020\" target=\"_blank\" rel=\"noopener\">Technical SEO Competitive Analysis &#8211; BrightonSEO 2020<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/NikiMosier\" target=\"_blank\" rel=\"noopener\">Niki Mosier<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>5. Content Audits: How We Use Search Intent To Identify A Goldmine Of Opportunities \u2013 Paul Wilkinson<\/strong><\/p>\n<p>How to use search intent to identify a goldmine of existing content opportunities.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/cbzSJQmpm5Id4b\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Content Audits: how we use search intent to identify a goldmine of content opportunities\" href=\"\/\/www.slideshare.net\/PaulWilkinson78\/content-audits-how-we-use-search-intent-to-identify-a-goldmine-of-content-opportunities\" target=\"_blank\" rel=\"noopener\">Content Audits: how we use search intent to identify a goldmine of content opportunities<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/PaulWilkinson78\" target=\"_blank\" rel=\"noopener\">Paul Wilkinson<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>6. Designing for Digital PR \u2013 Jazmin Batisti<\/strong><\/p>\n<p>Content quality is a big deal when pitching creative campaigns to journalists. Alongside the data, story and copy, the design of a campaign can make or break it.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/mjTd2RptVpSrFE\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Designing for digital PR\" href=\"\/\/www.slideshare.net\/JazmnBatisti\/designing-for-digital-pr-238710743\" target=\"_blank\" rel=\"noopener\">Designing for digital PR<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/JazmnBatisti\" target=\"_blank\" rel=\"noopener\">Jazmin Batisti<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>7. Earning High-Quality Links with Little or No Content Pieces \u2013 Hana Bednarova<\/strong><\/p>\n<p>Hana talked about tactics she uses to build links without any large content pieces.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/tOutqljwE2Zk0l\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"BrightonSEO October 2020 talk \" href=\"\/\/www.slideshare.net\/HanaBednarova1\/brightonseo-october-2020-talk\" target=\"_blank\" rel=\"noopener\">BrightonSEO October 2020 talk <\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/HanaBednarova1\" target=\"_blank\" rel=\"noopener\">Hana Bednarova<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>8. Esoteric SEO Tips I Hope You Don\u2019t Already Know \u2013 Oliver Mason<\/strong><\/p>\n<p>Most of the SEO tips shared in this talk won\u2019t be useful immediately or ever, but knowing about them now may save you a substantial headache in the future.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/o4jGiwPlGkRxO\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Esoteric SEO Tips I Hope You Don't Already Know\" href=\"\/\/www.slideshare.net\/OliverMason3\/esoteric-seo-tips-i-hope-you-dont-already-know\" target=\"_blank\" rel=\"noopener\">Esoteric SEO Tips I Hope You Don&#8217;t Already Know<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/OliverMason3\" target=\"_blank\" rel=\"noopener\">Oliver Mason<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>9. Getting Started with Python and Machine Learning for SEO \u2013 Ruth Everett<\/strong><\/p>\n<p>Find out how Python and Machine Learning can be used to save you time and help you understand your website better.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/JvL3N3cFGAmpNj\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Getting Started with Python and Machine Learning for SEO | BrightonSEO October 2020 | Ruth Everett\" href=\"\/\/www.slideshare.net\/RuthEverett1\/getting-started-with-python-and-machine-learning-for-seo-brightonseo-october-2020-ruth-everett-238702860\" target=\"_blank\" rel=\"noopener\">Getting Started with Python and Machine Learning for SEO | BrightonSEO October 2020 | Ruth Everett<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/RuthEverett1\" target=\"_blank\" rel=\"noopener\">Ruth Everett<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>10. Hacking Keyword Research -Judith Lewis<\/strong><\/p>\n<p>Practical advice for getting to grips with the existing content on the site, how it is working for you, how to identify opportunities to optimise, how to handle the changes in the content on the site, the fears common when deleting existing content, managing clients or bosses when looking at removing or repurposing content they are emotionally wedded to but which does not work, and more.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/qPRbWjfEQIOdsh\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"#BrightonSEO - Hacking Keyword Research\" href=\"\/\/www.slideshare.net\/deCabbit\/brightonseo-hacking-keyword-research\" target=\"_blank\" rel=\"noopener\">#BrightonSEO &#8211; Hacking Keyword Research<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/deCabbit\" target=\"_blank\" rel=\"noopener\">Judith Lewis<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>11. How App Indexation Works \u2013 Serena Pearson<\/strong><\/p>\n<p>How App Indexation Works\u2019 will talk you through what Firebase App Indexation actually is, what it means for your business, and the step-by-step process on how to implement it for your mobile applications.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/xPL2k0DVo3w7dp\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"How App Indexation Works\" href=\"\/\/www.slideshare.net\/SerenaPearson2\/how-app-indexation-works\" target=\"_blank\" rel=\"noopener\">How App Indexation Works<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/SerenaPearson2\" target=\"_blank\" rel=\"noopener\">SerenaPearson2<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>12. How To Build Links To Product Pages Without Looking Like A Spammer \u2013 Laura Slingo<\/strong><\/p>\n<p>Linking to product pages \u2013 looks a little spammy and unnatural, right? Not necessarily. From anchor text analysis and technical link prospecting to asset identification and writing killer pitches, this is how to build savvy links to sales pages and get your products ranking.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/yW36Kpo8Om2FfK\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"How To Build Links To Product Pages Without Looking Like A Spammer | BrightonSEO 2020\" href=\"\/\/www.slideshare.net\/LauraSlingo\/how-to-build-links-to-product-pages-without-looking-like-a-spammer\" target=\"_blank\" rel=\"noopener\">How To Build Links To Product Pages Without Looking Like A Spammer | BrightonSEO 2020<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/LauraSlingo\" target=\"_blank\" rel=\"noopener\">Laura Slingo<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>13. How to Build a Scalable Content Production System \u2013 Gareth Simpson<\/strong><\/p>\n<p>Learn how to build a scalable content production system easily.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/pCzt5sOTyCPZXI\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"How to build a scalable content production system.\" href=\"\/\/www.slideshare.net\/GarethSimpson2\/how-to-build-a-scalable-content-production-system\" target=\"_blank\" rel=\"noopener\">How to build a scalable content production system.<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/GarethSimpson2\" target=\"_blank\" rel=\"noopener\">Gareth Simpson<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>14. Mastering The API and Having Fun Along The Way \u2013 Chris Johnson<\/strong><\/p>\n<p>Data doesn\u2019t have to be boring! Learn how to utilise APIs and create your own to enhance and automate your workflow, and have fun along the way. With practical JavaScript and Python examples, and projects to inspire how you project your data.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/GU1tFRG7fVhHd9\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"BrightonSEO 2020 - Mastering The API and Having Fun Along The Way\" href=\"\/\/www.slideshare.net\/ChrisJohnson792\/brightonseo-2020-mastering-the-api-and-having-fun-along-the-way\" target=\"_blank\" rel=\"noopener\">BrightonSEO 2020 &#8211; Mastering The API and Having Fun Along The Way<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/ChrisJohnson792\" target=\"_blank\" rel=\"noopener\">ChrisJohnson792<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>15. Punching Above Your Weight: From Almost Nowhere to Beating the Big Names \u2013 Natalie Arney<\/strong><\/p>\n<p>This presentation is relevant to agency, client and freelance\/contractors, particularly those who have smaller clients as a step up to management.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/8tERDqa9fDBIzT\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"BrightonSEO \u2013 Punching Above Your Weight: From Almost Nowhere, to Beating the Big Names\" href=\"\/\/www.slideshare.net\/NatalieArney\/brightonseo-punching-above-your-weight-from-almost-nowhere-to-beating-the-big-names-238709552\" target=\"_blank\" rel=\"noopener\">BrightonSEO \u2013 Punching Above Your Weight: From Almost Nowhere, to Beating the Big Names<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/NatalieArney\" target=\"_blank\" rel=\"noopener\">Natalie Arney<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>16. Smart Link Prospecting or How you Can Find the Most Responsive Link Building Contacts \u2013 Alexandra Tachalova<\/strong><\/p>\n<p>Even average content could easily be promoted to the top of Google if you could spot to which sites you need to reach out.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/3VDWt00ZPytaPY\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Responsive Link Building Contacts\" href=\"\/\/www.slideshare.net\/AlexandraTachalova\/brightonseo-2020-smart-link-prospecting-or-how-you-can-find-the-most-responsive-link-building-contacts\" target=\"_blank\" rel=\"noopener\">BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Responsive Link Building Contacts<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/AlexandraTachalova\" target=\"_blank\" rel=\"noopener\">AlexandraTachalova<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>17. Thank U (Rel) Next \u2013 State of Retail Pagination 1Y Later \u2013 Orit Mutznik<\/strong><\/p>\n<p>One year ago Google finally decided to tell the search community that rel=\u201dnext\u201d and rel=\u201dprev\u201d haven\u2019t been used in years. Based on UK retail sector, Orit Mutznik explained the current status after Google\u2019s announcment.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/8p5NDA3MG61GNM\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Thank U (Rel) Next - State of Retail Pagination 1Y Later - Orit Mutznik - BrightonSEO 2020\" href=\"\/\/www.slideshare.net\/OritMutznikSEO\/thank-u-rel-next-state-of-retail-pagination-1y-later-orit-mutznik-brightonseo-2020-1\" target=\"_blank\" rel=\"noopener\">Thank U (Rel) Next &#8211; State of Retail Pagination 1Y Later &#8211; Orit Mutznik &#8211; BrightonSEO 2020<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/OritMutznikSEO\" target=\"_blank\" rel=\"noopener\">Orit Mutznik<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>18. Going Solo \u2013 The Survival Guide for Freelance SEOs (Present &amp; Future) \u2013 Steve Morgan<\/strong><\/p>\n<p>The Survival Guide for Freelance SEOs (Present &amp; Future)<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/fQZJjvPfLSoqKV\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Going Solo - The Survival Guide for Freelance SEOs (Present &amp; Future) | brightonSEO Oct 2020 \" href=\"\/\/www.slideshare.net\/steviephil\/going-solo-the-survival-guide-for-freelance-seos-present-future-brightonseo-oct-2020-238701968\" target=\"_blank\" rel=\"noopener\">Going Solo &#8211; The Survival Guide for Freelance SEOs (Present &amp; Future) | brightonSEO Oct 2020 <\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/steviephil\" target=\"_blank\" rel=\"noopener\">Steve Morgan<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>19. The Future of Digital PR: Are Hero Campaigns a Thing of The Past? \u2013 Jane Hunt<\/strong><\/p>\n<p>Jane shared what her team has learnt during the Covid-19 crisis, the importance of working with all stakeholders and having a more agile and blended approach to Digital PR.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/14tejzFpzrkR4z\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"BrightonSEO - The future of digital PR: Are hero campaigns a thing of the past?\" href=\"\/\/www.slideshare.net\/Janeyhunt\/brightonseo-the-future-of-digital-pr-are-hero-campaigns-a-thing-of-the-past\" target=\"_blank\" rel=\"noopener\">BrightonSEO &#8211; The future of digital PR: Are hero campaigns a thing of the past?<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/Janeyhunt\" target=\"_blank\" rel=\"noopener\">JBH &#8211; The Digital PR Agency<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>20. What I learned From Analysing Thousands of <a href=\"https:\/\/www.stradiji.com\/en\/seo-glossary\/what-is-robots-txt\/\">Robots.txt<\/a> Files \u2013 Sam Gipson<\/strong><\/p>\n<p>This talk covered an analysis of current Robots.txt usage by some of the top ranking sites accross key verticals, uncovering some interesting statistics and some of the most common implementation mistakes.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/oDMAU58VYvopp8\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"What I learned from analysing thousands of robots.txt files | BrightonSEO 2020\" href=\"\/\/www.slideshare.net\/SamGipson1\/what-i-learned-from-analysing-thousands-of-robotstxt-files-brightonseo-2020\" target=\"_blank\" rel=\"noopener\">What I learned from analysing thousands of robots.txt files | BrightonSEO 2020<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/SamGipson1\" target=\"_blank\" rel=\"noopener\">Sam Gipson<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>21. Why Your Culture Is More Important Than Your SEO? \u2013 Sean Butcher<\/strong><\/p>\n<p>Psychological safety in the workplace, and why it creates a culture of performance, confidence, learning and innovation.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/1hYLMoUY6Op5g3\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Why Your Culture Is More Important Than Your SEO - Sean Butcher\" href=\"\/\/www.slideshare.net\/SeanButcher1\/why-your-culture-is-more-important-than-your-seo-sean-butcher\" target=\"_blank\" rel=\"noopener\">Why Your Culture Is More Important Than Your SEO &#8211; Sean Butcher<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/SeanButcher1\" target=\"_blank\" rel=\"noopener\">Sean Butcher<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>22. Why Comparable Entity Mining Should be An Integral Part of Your Keyword Research \u2013 Dateme Tubotamuno<\/strong><\/p>\n<p>A comparative analysis of entities will generate semantic related terms, better context around target keywords, and an interesting perspective to understanding customer intent in 2020 and beyond.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/sAnMd4bQZvWBFf\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Why comparable entity mining should be an integral part of your keyword research\" href=\"\/\/www.slideshare.net\/DatemeTubotamuno\/why-comparable-entity-mining-should-be-an-integral-part-of-your-keyword-research\" target=\"_blank\" rel=\"noopener\">Why comparable entity mining should be an integral part of your keyword research<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/DatemeTubotamuno\" target=\"_blank\" rel=\"noopener\">Dateme Tubotamuno<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Due to the coronavirus outbreak, this year\u2019s BrightonSEO conference was held online and free of charge on October 1-2. I had the opportunity to watch esteemed speakers and their stimulating presentations. I bet that after reviewing these presentations and making the recommended actions a part of your SEO work, you will get much better results from your SEO projects.<\/p>\n","protected":false},"author":3,"featured_media":10303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1261],"tags":[],"class_list":["post-10302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts\/10302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/comments?post=10302"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts\/10302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/media\/10303"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/media?parent=10302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/categories?post=10302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/tags?post=10302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}